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Gujarat 鈥?Khushbu Gujarat Ki Breathe in a Bit of Gujarat Gujarat tourism has been going on in full swing since the past few years, even roping in the celebrity of Amitabh Bachchan to sell all its wonderful travel attributes. From the ruins of Lothal to the Gir National Park, the campaign employed a variety of mediums including print Gaylord Perry Youth Jersey , outdoor and radio. The idea behind the campaign is to entice tourists to visit the various fascinating places in the state. Taken up on such a large scale, it even sparked a study by IIM-A, the leading business school in the country. The idea is to create a sense of wanderlust and wonder about Gujarat, to take in the many sights and experiences the place has to offer, to breathe in a bit of its scent, as the tagline aptly puts it. Negating the fire of communalism Orlando Cepeda Youth Jersey , it has elevated the state to its former glory, painting a picture of natural, cultural and historic wealth.